PVR cinemas bring the world-class cinematic experience to Vellore: PVR Ltd., the largest cinema exhibition chain in the country, announced the launch of its 5-screen multiplex in Vellore, Tamil Nadu. Located at Velocity, Silk Mill, Gandhinagar, this newest offering by PVR endeavors to provide the best-in-cinema experience coupled with state-of-the-art technology for a holistic cinematic experience in the city. Located in a posh locality and catering to a diverse section of the society from universities to residents; the multiplex is spread across an area of 24,043 sq. ft. and has a seating capacity of 906 patrons. With the launch of this cinema, PVR reaches a screen count of 22 screens in 4 properties across Tamil Nadu; steadily strengthening its presence in Southern India with 160 screens in 24 properties. The brand new multiplex is equipped with world-class technology of BARCO 4K projection system, which delivers superb brightness and vibrant colors to ensure a razor-sharp picture quality. Furthermore, the classic Dolby 7.1 surround sound system and next generation 3D screens enhance the whole cinema viewing experience for the patrons. The convenience of quick-tix, an enhanced time-saving technology, allows the patrons to beat the box-office queues. ?Designated as Vellore?s biggest cinema with 5 screens; this new property falls in line with the company?s? expansion plans to propagate world-class cinema viewing in tier-II cities. We aim to provide a supreme film watching experience to our discerning patrons with state-of-the-art theatres furnished with best sound and projection technology. On behalf of PVR cinemas, I would like to thank the developers for building Velocity at such a strategic location to cater to the city?s audience.? stated Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. The ambience and design of PVR Vellore adds to its grandeur, the embedded concept of fluidity emphasizing on local culture through art and cinema. The innovative seating arrangement reinvents the entertainment with sheer comfort and recreation for the patrons. Adding further to the offerings, a wide range of gourmet food options exudes comfort and style synonymous to the eminent PVR experience. Speaking on the launch, Mr. Gautam Dutta, CEO, PVR Cinemas said, ?PVR, with this inauguration has re-iterated its plans to expand further in the southern region. Given the mix of right demographics and an appetite of high-quality film viewing experience, we are confident that our efforts will be appreciated. The response and passion for movie watching in this part of the country, makes us want to grow even more.? With this launch, PVR Cinemas reach to a total count of 630 screens at 135 properties in 52 cities.
National Commission for Protection of Child Rights (NCPCR), DCPCR, SDMC, and PVR Nest launched 'Pink Toilets' in the national capital to improve toilet infrastructure for women and children.: National Commission For Protection of Child Rights (NCPCR), South Delhi Municipal Corporation (SDMC), Delhi Commission for Protection of Child Rights (DCPCR), Department of Women & Child Development (DWCD) and PVR Nest, have come together for building 'Pink Toilets' around PVR Complexes, where PVR Nest is the maintenance partner for the same. The partnership involves building and maintaining three 'Pink toilet' compounds around PVR complexes at Vikaspuri, Saket and Vasant Vihar. The toilet compound at Saket was inaugurated on 24th April, 2018 (Tuesday). This is a significant innovative step towards creation of a hygienic public restroom for women and adolescent girls. The 'Pink Toilet' is equipped with a sanitary napkin vending machine, incinerator facility and has a breastfeeding area as well. This initiative to build toilets specifically for women and children, can address their health and hygiene concerns. It also supports the Swachh Bharat Abhiyan launched by Hon'ble Prime Minister, Mr. Narendra Modi. Optimistic about the outcome of Pink Toilets mission, Ms. Kamaljeet Sehrawat, Mayor SDMC said, "Aligned with Hon'ble Prime Minister Mr. Narendra Modi?s vision, we are determined to improve the sanitation and hygiene in national capital and we are taking all possible steps for the same. With increasing women and girls footfall in the capital city every day, it is vital to ensure that accessing hygienic toilets with sanitary napkins and facilities for their safe disposal is not a challenge. We are confident that together with organizations such as NCPCR, DCPCR, DWCD and PVR Nest, we will achieve our goal." Smt.Suti Kacker, Chairperson, NCPCR said, "With the current momentum addressing toilet infrastructure and cleanliness drive in India, it is crucial to provide clean toilet spaces for improving hygiene and health conditions for women and adolescent girls. Such an initiative will not only provide privacy and facility to dispose of through incinerators which are highly needed but shall also end the practice of open defecation leading to the better safety of women and girls. She congratulated Smt. Rupa Kapoor, Member of NCPCR for this initiative and expressed her gratitude to all the collaborating partners for joining hands for this cause. Echoing the sentiment to address the need for earmarked toilets, Sh.Ramesh Negi, Chairperson, DCPCR said, "DCPCR is actively and effectively monitoring prevention of Sexual Abuse, and Child trafficking. Having such Toilets will go a long way in preventing such evils. Ms. Deepa Menon, Senior Vice President" CSR, PVR Ltd said, "We are proud to be associated with NCPCR, SDMC, DCPCR, and DWCD as a partner in "Pink Toilets" initiative. We would like to laud them for considering a sanitation issue beyond just providing infrastructure. Maintenance of toilets and generating awareness among adolescents, their families and communities are equally important components, which will help in long-term sustainability of the program and contribute to the behaviour change aspect of the 'Swachh Bharat' campaign. Initiatives like these highlight how socially responsible organizations are willing to walk the extra mile to address gaps that exist in the sanitation infrastructure." A Pink Toilet exclusively for women and adolescent girls also provides sanitary napkins and incinerators, will be an extraordinary initiative and a model to emulate. While SDMC was responsible for infrastructural construction/fabrication and re-construction (in case of existing ones) of the toilets and manage the utilities required such as sanitary napkins vending machine, incinerators, tissue papers, hand-wash facilities and the feedback mechanism, NCPCR is the concept partner. NCPCR provided its collaborative assistance to endorse and support the initiative. DCPCR and DWCD are the knowledge partners who are responsible to reach to disadvantaged surroundings and communities through Anganwaadis. PVR Nest will be maintaining these critical public spaces for an entire year through their own resources. In its endeavour to focus on initiatives that offer hygienic and healthy environment specially for adolescent girls in Delhi, 'Pink Toilet' is addressing specific barriers women and adolescent girls face in using existing toilet facilities. This first of its kind partnership also aims to engage and educate communities through such initiatives where additional facilities offer not only a clean but the safer environment. In the past, on International Day for the Girl Child, NCPCR and South Delhi Municipal Corporation inaugurated its first Pink Toilet in the city's Vikaspuri area on 12th October, 2017.
PVR transforms its urban leisure spaces by bringing the luxury of purified air at its multiplexes: India's largest cinema exhibition company - PVR Ltd., today, became country's first entertainment company to revamp and retrofit central air purification systems powered by Nirvana Being to combat indoor air-pollution in the most effective manner. Pioneering the concept of transforming urban leisure spaces conscious of air quality standards; PVR is personalizing its cinema infrastructures to provide a refreshing and rejuvenating movie viewing experience to its patrons. Driven by the environmental situation and consumer demand to live smart and breathe fresh, PVR today, inaugurated its first of many 'Audit-Air-ium' theaters at the Directors' Cut, Ambience Mall, Vasant Kunj. Retrofitted with customized world-class air cleaners, the 'clean air theater' concept maintains Indoor Air Quality as per National Air Quality Index(AQI) standard at under 100 and propose 15 minutes? addition to one?s life during the 3 hours of luxury cinema viewing. Focusing on metro cities with worst air quality in the world as per WHO; PVR 'Audit-Air-iums' will be installed across Delhi - NCR, Mumbai, Bengaluru, and Hyderabad encompassing mainstream screens, Gold class, and playhouse cinemas. Addressing the gathering, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd., said, "In the recent years, the air quality in India has deteriorated considerably. In times like today where air filters and purifiers are no more a luxury, but a basic living necessity, we at PVR are striving to address this growing cause of concern. We have developed this model in association with Nirvana Being by retrofitting our properties with air purification technology to create a cleaner environment for a refreshing cinematic experience." He further added,"Since sensitizing public areas is un-achievable on account of the area that needs to attain and thereafter maintain the air quality; movie theaters are indeed better situated to control and sustain it. Once the movie starts, there is very little opening and closing of doors and thus, premium indoor air quality is achieved and maintained. PVR as a pioneer in the exhibition space with the thought to serve its patrons with best multiplexes around the globe is also concerned about their health and not just their entertainment needs. Ensuring a luxurious cinematic experience in a clean-air environment is our vision of tomorrow and PVR intends to implement this in a phased manner to guarantee an invigorating movie watching experience." Commenting on the occasion, Mr. Jai Dhar Gupta, Founder of Nirvana Being, said "By partnering with PVR, we aim to create a holistically safe and healthy environment for families to enjoy cinema with complete peace of mind. It is an established fact that Delhi has hazardous ambient air - combine that with the fact that indoor air is 5-10 times more polluted (than outdoor air) due to other pollutants as well as allergens. We think this initiative is simply 'Responsible Business'. Nirvana Being is a market leader in Indoor Air Quality (IAQ) compliance and PVR Ltd., India?s largest cinema chain intends to establish a new benchmark in the multiplex industry through this collaboration. Nirvana Being and PVR Cinemas will retrofit air purification systems so that the patrons can watch movies in a luxurious and healthy space to completely unwind from their hectic lifestyle. This remarkable initiative, Audit-Air-Iums, will surely revolutionize people?s cinematic experience!"
PVR Cinemas inaugurate an 8-Screen multiplex in Hyderabad city: PVR Ltd., the largest cinema exhibition chain in India celebrates the grand opening of their brand new 8-screens multiplex at Hyderabad Next Galleria in Panjagutta. While representing PVR?s 6th location in the city, it delivers on the commitment to constantly introduce its patrons to the best cinematic experience. Spread across a built up area of 37,800 sq. ft., the multiplex seats 1278 customers in 8 auditoriums. Offering cutting-edge cinema viewing experience, this new property takes PVR?s total tally to 36 screens at 6 locations in Hyderabad; augmenting company?s growth in South India with 155 screens at 23 properties. PVR Panjagutta has introduced state?s first ?Playhouse: PVR?s unique kids? auditorium concept in one of the 8 auditoria. It is a child friendly theatre with aqua theme, animated wall art having a mix of frog chair rows in the front, cushioned bubble chairs at the back and mainstream seats in the middle. Also, an in-audi water-snake slide encourages the kids to be at their playful best. In addition to this, the multiplex is further equipped with best in-cinema technology including Dolby ATMOS digital surround sound, 4K projection system along with Next Generation 3D screens. The theater creates an immersive and wholesome movie watching experience with recliner seats and a wide range of gourmet delicacies at differentiated concessionaires catering to the taste buds of all cinema goers. ?PVR Panjagutta is located in a huge and plush mall embraced within the Hyderabad Metro line. Situated in a busy commercial area well known as a software training hub; it stands in absolute synergy with city's brand projection as the nation's technology center. On behalf of PVR cinemas, I would like to thank the mall management for providing a strategic location to cater the city?s audience. It indeed is an encouraging step towards strengthening our presence in the southern market.? stated Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said, ?We are delighted to open our 6th property in Hyderabad with the unveiling of PVR Playhouse. In India, a special cinema format dedicated to children is rare to find, hence we came up with a completely amazing and dedicated theatre to play content suitable for viewing by children. Given the mix of right demographics and an appetite of high-quality viewing experience, we are confident that our efforts will be appreciated. We are extremely thrilled to offer movie aficionados the finest cinematic experience in the city.? With this launch, PVR continues its growth momentum in FY 2017-18 with 625 screens at 134 properties in 51 cities.