PVR and Samsung launch India?s first Onyx LED screen cinema: PVR Cinemas, India?s largest film exhibition company, with Samsung, India?s most trusted consumer electronics brand and the leader in display technology, today announced the launch of Onyx Cinema LED. With this new display technology, movie lovers can now watch the movies with unparalleled picture quality, true colours, and greater vibrancy and accuracy, exactly how the director intended it to be seen. Film projectors have been the medium of cinema display for over 120 years now. This next-generation innovation is all set to end this old method and will change the way we watch movies at a Cinema Hall and will mark a new chapter in the history of cinema viewing technology. The screen will now be playing shows at PVR Icon, Vasant Kunj, New Delhi. The unveiling of PVR Onyx Cinema LED screen was conducted in the presence of Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd. ?Samsung has always been at the forefront of meaningful innovations and we are delighted to launch Onyx LED Cinema screens in India. The screen is now up and running at PVR Icon, Vasant Kunj. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers,? said Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited. ?We are committed to deliver world class standards of cinematic experience to our patrons and this association is another step in this direction,? he added. ?India is a film loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ?Blockbuster? in the film industry. It is going to revolutionize the movie viewing experience of the movie lovers,? said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India. ?This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India?s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers,? he added. Over the past few years, movie theatres have been seeing a huge spurt in numbers. Advanced theatre technology is on a growth gradient. With increasing interest in the technology among movie experts and enthusiasts, Samsung launched the innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy. It comes with an array of solutions including the Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience. This comprehensive screen and sound solution for movie theatres is poised to revolutionise cinematic experience for every movie enthusiast, whether you are a movie buff, a sports fan, or a fence sitter. Onyx Cinema LED The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content. It also accommodates users who wish to utilize their theatres for corporate events, concert and sports event viewing, and gaming competitions. The screen also offers state-of-the-art Onyx surround sound experience from JBL by Harman International and Samsung?s Audio Lab, bringing scenes to life through? clear and precise audio. This integration eliminates rearward bias by expanding the audio ?sweet spot?, while ensuring that all attendees can enjoy the same experience regardless of seat location, within the theatre. Onyx VIEW, combined with an infinite contrast ratio and specialized low-tone greyscale settings delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at peak brightness level - nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry?s first DCI-certified cinema display available in variations extending between 5, 10 and 14 metres in width. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity, sans the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres. Samsung and PVR will extend this partnership and come up with more theatres equipped with Onyx Cinema LED screens in the recent future.
PVR Cinemas reaffirm its growth in Southern-India with the launch of its 4th multiplex in Chennai: In line with its rapid expansion plan, PVR Ltd., the largest cinema exhibition company in India, has further expanded its presence in Chennai today. Sustaining its tradition of offering world-class cinema experience, the 5-screens multiplex at SKLS Galaxy Mall, GNT Road, Redhills, Chennai, boasts enhanced in-theatre technology for its patrons. With this launch, PVR strengthens its presence in Southern India with 169 screens in 26 properties and a total screen count of 27 screens across 5 properties in the state of Tamil Nadu. Located at the outskirts of Chennai with a perfect amalgamation of residential and industrial pockets and colleges; the cinema is spread across an area of 33,645 sq. ft. with a seating capacity for 977 audiences. The brand new multiplex features 7.1 Digital surround-sound along with 4K projection systems and Next Generation 3D screens, offering a cutting-edge cinema viewing experience to the patrons. Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, "South is an important market for us and this announcement highlights our commitment towards providing an exceptional customer experience across location. Backed by world-class hospitality, we are hopeful that this property would be a new hub of entertainment and will be appreciated by the movie aficionados.? Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said,? We are delighted to announce the launch of our 4th multiplex in Chennai and it is indeed a pleasure to outspread our presence in the market. At PVR, our aim is to provide a world-class cinema watching experience, backed by best in class services, and superior technologies. We are confident that the launch of this 5-screens multiplex in Chennai, will be received well by our audiences here.? The overall movie watching experience at the multiplex is further enhanced with a wide range of gourmet delicacies. Furthermore, the next-gen. Quick Tix facility is the most convenient instant ticketing solution for the patrons. PVR?s brand new property has an opulent, heritage look as a tribute to the smart-city, Chennai. With this opening, PVR stands at a total screen count of 711 screens at 153 properties in 60 cities.
PVR Cinemas expand their presence in Uttar Pradesh With a Multiplex in Bareilly : PVR Cinemas, India?s largest film exhibition chain announces its presence in Bareilly with a 4-screen multiplex at Phoenix United Mall, today. Located in the highly developed residential catchments of the city in Pilbhit Bypass, the cinema caters to a seating capacity of 986 customers at one time. With this addition, PVR strengthens its growth in Uttar Pradesh with 62 screens in 13 properties and a screen count of 207 screens at 49 properties in Northern India. PVR now operates a cinema circuit of 638 screens at 137 properties in 54 cities (19 states & UTs) with this new addition.
PVR Cinemas launch its first Multiplex in Mysuru: PVR Cinemas, country?s largest cinema exhibition chain inaugurated its first -screen multiplex in Mysuru today. Located at Garuda Mall and featuring state-of-the-art cinema projection and immersive audio technologies, it is well-equipped to deliver the most exciting and cinematic experience to movie-goers in the city. With this launch, PVR boasts a total screen count of 89 screens across 12 properties in the state of Karnataka and a screen count of 164 screens at 25 properties in Southern India. Centrally located in the heart of the city, the property is spread across an area of 29,500 sq. ft. and can seat 911 audiences in its four auditoriums equipped with prime seats. The brand new multiplex offers world-class cinematic features including 4K projection system along with Dolby 7.1 surround sound and next-generation 3-D bringing an exceptional digital movie experience with excellent visuals and audio quality. At the opening, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. said, ?South has been a very successful market for us. We are going bullish in terms of expansion in the region as the market is ripe; people are ready to consume different programming mix. We envision huge footfalls to our multiplex owing to this one-stop destination mall that brings in popular brands under one roof. Garuda Mall is a renowned name in the industry and we look forward to a resounding association.? Speaking on the occasion, Mr. Gautam Dutta said, ?We are absolutely delighted to bring the PVR experience to our discerning patrons in Mysuru. As the leading cinema chain in India, we remain strongly committed to offering the best-in-class cinema with in-house technologies for an ultimate cinematic experience with the finest visuals and audio. Our latest multiplex in Mysuru will surely enable us to draw in the crowds from the city and the neighboring areas,? PVR Garuda has been designed as a heritage property with a unique royal look. While the central location of the property provides ease of access; the cinema offering steps up to serve its patrons with an instant ticketing solution, the Next-Gen Quick Tix, for added convenience. Moreover, a wide range of gourmet delicacies further complement the offerings of the multiplex. Customers can also take advantage of redeeming PVR gift cards and attain a privilege membership at the cinema. With this opening, PVR stands at a total screen count of 634 screens at 136 properties in 53 cities.