Al-Futtaim and PVR signs a Memorandum of Understanding to establish a Joint Venture cinema business in MENA: Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition company in India have signed a Memorandum of Understanding to explore opportunities for jointly developing a cinema business in the MENA region. The joint venture will introduce a collection of unique experiential cinema formats to the region including, PVR?s Director?s Cut, a format that blends the best in high-end hospitality and entertainment. ?We see great potential in the cinema business in the region, and particularly in Saudi Arabia, following the government?s decision to reopen the cinema industry,? said Marwan Shehadeh, Group Director, Corporate Development at Al-Futtaim. ?PVR is the perfect partner for Al-Futtaim, given its 20 years? proven track record of operating and creating experiential cinema formats, catering to customers looking for best in class experiences. To begin with, we have already identified locations in Al-Futtaim real estate developments such as Dubai Festival City and Festival Plaza in Dubai and are in discussion with landlords to secure other locations in Dubai and the Kingdom of Saudi Arabia.? Commenting on the partnership Mr. Ajay Bijli, Chairman and Managing Director, PVR Limited said ?We see a great opportunity in taking the PVR brand to the MENA region, particularly expansion in UAE and entry into the Saudi Arabian market which has recently decided to open up the cinema industry. We are delighted to partner with Al-Futtaim, which is one of the most diversified and progressive privately held businesses in the region.
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI (Mumbai Academy of Moving Image) : PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi. An epic city-wide celebration of global filmmaking culture and star-studded special screening at PVR ECX, Chanakya marked the official curtain call of the programme?s Delhi Edition. The two-day launch event premiered two of the most sought-after films of the year - Wes Anderson's Isle of Dogs and Ari Aster's Hereditary on the 9th & 10th of June 2018 ahead of their India release. The launch party was officially opened by Ajay Bijli, Managing Director, PVR Ltd and Sanjeev Bijli, Joint Managing Director, PVR Ltd; along with Board Members of MAMI - Zoya Akhtar, Anurag Kashyap, Vishal Bharadwaj and the leadership team of MAMI - Anupama Chopra and Smriti Kiran bringing the best and latest films from all over the world to a city that has always spearheaded support in cultivating art and culture. Ajay Bijli, Managing Director, PVR Ltd said ?Year Round Programme by MAMI represents one of the first opportunities for audiences in Delhi to see the very best from across the globe This was a natural progression for us to support. PVR has always encouraged and facilitated people to build a relationship with a broad range of films, ensuring that film culture can be accessed and enjoyed by everyone across. With this launch, PVR aspires to bring together distinguished industry specialists and discerning movie lovers through accessible screenings, panels, workshops and showcasing cinema that embraces diversity, innovation and unique perspectives. Aimed at featuring critically acclaimed filmmakers, industry professionals, and award-winning talent around the world, this programme is rich with opportunity ? to stay informed, be challenged, feel the pleasure of escape and see the world differently.? Anupama Chopra said, ?I am thrilled that in the 20th year of MAMI, we are stepping out of Mumbai. We hope we can help foster a great cinema culture in Delhi. Thank you PVR for all your support.? Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd said "We are delighted to partner with MAMI and launch a screening event in the national capital, Delhi. Led by Kiran Rao, Anupama Chopra and Smriti Kiran, MAMI has established itself as a premier film festival and is recognized globally as a platform to showcase some of the best cinema in the world. From the red carpet premiers, to the carefully selected and curated films, it?s an event that everyone looks forward to. At PVR, we are proud of our ongoing association, and it gives us immense pleasure to be able to bring this to our ardent fans of great cinema in Delhi." Smriti Kiran, Creative Director, MAMI said ?We are so thrilled to get the MAMI Year Round Programme to the film lovers in Delhi! Our commitment is to showcase the best of the cinema for movie lovers and create a strong film culture in the city. To alter sensibility, you have to engage regularly and facilitate viewers to celebrate and dissect, discuss and debate, engage and argue, agree and disagree about what they love most: Cinema. We are grateful to PVR Cinemas for being the MAMI champions and partnering with us yet again in our endeavour to nurture audiences and build a cinema viewing culture for the cinephiles in the country. We have big plans for Dilli!" The MAMI Year Round Programme launched in 2016 in Mumbai, is a one of a kind film programme started with the belief that it is not enough to have a week-long film festival. The Academy now hosts weekly screenings, workshops and conversation sessions for film lovers in the country. This has given us a year-long imprint and presence as opposed to presence only for a week in the year. Through this unique curation, passionate movie nuts can sign up and get free access to the best and latest Indian and International films throughout the year. What makes the Delhi Edition even more special is that it will happen at the newly launched PVR ECX, Chanakyapuri. The property holds great nostalgic value for Delhiites as it is the brand new avatar of the iconic Chanakya cinema showcasing a wide spectrum of great content that is the cornerstone of MAMI. Till date, The MAMI Year Round Programme in Mumbai has screened over 40 films which include Lady Bird, The Square, Zama, The Shape of Water, Three Billboards Outside Ebbing Missourie and Village Rockstars. There are about 7000+ members enrolled for this programme.
PVR cinemas bring the world-class cinematic experience to Vellore: PVR Ltd., the largest cinema exhibition chain in the country, announced the launch of its 5-screen multiplex in Vellore, Tamil Nadu. Located at Velocity, Silk Mill, Gandhinagar, this newest offering by PVR endeavors to provide the best-in-cinema experience coupled with state-of-the-art technology for a holistic cinematic experience in the city. Located in a posh locality and catering to a diverse section of the society from universities to residents; the multiplex is spread across an area of 24,043 sq. ft. and has a seating capacity of 906 patrons. With the launch of this cinema, PVR reaches a screen count of 22 screens in 4 properties across Tamil Nadu; steadily strengthening its presence in Southern India with 160 screens in 24 properties. The brand new multiplex is equipped with world-class technology of BARCO 4K projection system, which delivers superb brightness and vibrant colors to ensure a razor-sharp picture quality. Furthermore, the classic Dolby 7.1 surround sound system and next generation 3D screens enhance the whole cinema viewing experience for the patrons. The convenience of quick-tix, an enhanced time-saving technology, allows the patrons to beat the box-office queues. ?Designated as Vellore?s biggest cinema with 5 screens; this new property falls in line with the company?s? expansion plans to propagate world-class cinema viewing in tier-II cities. We aim to provide a supreme film watching experience to our discerning patrons with state-of-the-art theatres furnished with best sound and projection technology. On behalf of PVR cinemas, I would like to thank the developers for building Velocity at such a strategic location to cater to the city?s audience.? stated Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. The ambience and design of PVR Vellore adds to its grandeur, the embedded concept of fluidity emphasizing on local culture through art and cinema. The innovative seating arrangement reinvents the entertainment with sheer comfort and recreation for the patrons. Adding further to the offerings, a wide range of gourmet food options exudes comfort and style synonymous to the eminent PVR experience. Speaking on the launch, Mr. Gautam Dutta, CEO, PVR Cinemas said, ?PVR, with this inauguration has re-iterated its plans to expand further in the southern region. Given the mix of right demographics and an appetite of high-quality film viewing experience, we are confident that our efforts will be appreciated. The response and passion for movie watching in this part of the country, makes us want to grow even more.? With this launch, PVR Cinemas reach to a total count of 630 screens at 135 properties in 52 cities.
National Commission for Protection of Child Rights (NCPCR), DCPCR, SDMC, and PVR Nest launched 'Pink Toilets' in the national capital to improve toilet infrastructure for women and children.: National Commission For Protection of Child Rights (NCPCR), South Delhi Municipal Corporation (SDMC), Delhi Commission for Protection of Child Rights (DCPCR), Department of Women & Child Development (DWCD) and PVR Nest, have come together for building 'Pink Toilets' around PVR Complexes, where PVR Nest is the maintenance partner for the same. The partnership involves building and maintaining three 'Pink toilet' compounds around PVR complexes at Vikaspuri, Saket and Vasant Vihar. The toilet compound at Saket was inaugurated on 24th April, 2018 (Tuesday). This is a significant innovative step towards creation of a hygienic public restroom for women and adolescent girls. The 'Pink Toilet' is equipped with a sanitary napkin vending machine, incinerator facility and has a breastfeeding area as well. This initiative to build toilets specifically for women and children, can address their health and hygiene concerns. It also supports the Swachh Bharat Abhiyan launched by Hon'ble Prime Minister, Mr. Narendra Modi. Optimistic about the outcome of Pink Toilets mission, Ms. Kamaljeet Sehrawat, Mayor SDMC said, "Aligned with Hon'ble Prime Minister Mr. Narendra Modi?s vision, we are determined to improve the sanitation and hygiene in national capital and we are taking all possible steps for the same. With increasing women and girls footfall in the capital city every day, it is vital to ensure that accessing hygienic toilets with sanitary napkins and facilities for their safe disposal is not a challenge. We are confident that together with organizations such as NCPCR, DCPCR, DWCD and PVR Nest, we will achieve our goal." Smt.Suti Kacker, Chairperson, NCPCR said, "With the current momentum addressing toilet infrastructure and cleanliness drive in India, it is crucial to provide clean toilet spaces for improving hygiene and health conditions for women and adolescent girls. Such an initiative will not only provide privacy and facility to dispose of through incinerators which are highly needed but shall also end the practice of open defecation leading to the better safety of women and girls. She congratulated Smt. Rupa Kapoor, Member of NCPCR for this initiative and expressed her gratitude to all the collaborating partners for joining hands for this cause. Echoing the sentiment to address the need for earmarked toilets, Sh.Ramesh Negi, Chairperson, DCPCR said, "DCPCR is actively and effectively monitoring prevention of Sexual Abuse, and Child trafficking. Having such Toilets will go a long way in preventing such evils. Ms. Deepa Menon, Senior Vice President" CSR, PVR Ltd said, "We are proud to be associated with NCPCR, SDMC, DCPCR, and DWCD as a partner in "Pink Toilets" initiative. We would like to laud them for considering a sanitation issue beyond just providing infrastructure. Maintenance of toilets and generating awareness among adolescents, their families and communities are equally important components, which will help in long-term sustainability of the program and contribute to the behaviour change aspect of the 'Swachh Bharat' campaign. Initiatives like these highlight how socially responsible organizations are willing to walk the extra mile to address gaps that exist in the sanitation infrastructure." A Pink Toilet exclusively for women and adolescent girls also provides sanitary napkins and incinerators, will be an extraordinary initiative and a model to emulate. While SDMC was responsible for infrastructural construction/fabrication and re-construction (in case of existing ones) of the toilets and manage the utilities required such as sanitary napkins vending machine, incinerators, tissue papers, hand-wash facilities and the feedback mechanism, NCPCR is the concept partner. NCPCR provided its collaborative assistance to endorse and support the initiative. DCPCR and DWCD are the knowledge partners who are responsible to reach to disadvantaged surroundings and communities through Anganwaadis. PVR Nest will be maintaining these critical public spaces for an entire year through their own resources. In its endeavour to focus on initiatives that offer hygienic and healthy environment specially for adolescent girls in Delhi, 'Pink Toilet' is addressing specific barriers women and adolescent girls face in using existing toilet facilities. This first of its kind partnership also aims to engage and educate communities through such initiatives where additional facilities offer not only a clean but the safer environment. In the past, on International Day for the Girl Child, NCPCR and South Delhi Municipal Corporation inaugurated its first Pink Toilet in the city's Vikaspuri area on 12th October, 2017.