PVR Cinemas commence operations in the state of Jammu and Kashmir: PVR Cinemas, the largest and the most premium film exhibition company in India, announced the opening of its first multiplex in the state of Jammu & Kashmir today. The 2-screen cinema at KC, Jammu is well-equipped to become the cinema anchor in the city of Jammu and deliver the most exciting cinematic experience to the movie-goers. With this launch, PVR boasts a total screen count of 209 screens across 50 properties in Northern India. The brand new cinema is strategically located in one of the most prominent residential areas of the city with a seating capacity of 505 audiences its two auditoriums. Equipped with 2K BARCO projections along with Dolby ATMOS surround sound and next-generation 3D system, the new property will offer guests an enhanced movie-going experience with its excellent visuals and audio quality. Speaking on the occasion, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, ?Our goal is to bring in first-to-market concepts and enhanced entertainment offerings across demographics. We are extremely pleased to introduce the PVR standards to the state of J&K with the launch of our first multiplex in Jammu. With this announcement, we continue to grow our presence in the country and of course inch closer to our vision of 1000 screens by 2020? Mr. Gautam Dutta, CEO, PVR cinemas said, ?KC Jammu is at an excellent location and we see a lot of potential here. Endeavoring to deliver the best customer experience, we are confident of having a successful venture providing the audiences an exceptional cinematic experience.? The new property is backed with luxury interiors, recliner seats in the last row and an expansive gourmet menu to enrich the movie experience. Additionally, the cinema offers the quick-tix facilities providing an instant ticketing solution to the patrons avoiding any long queues. The customers can also attain the PVR privilege membership facility at the cinema. With this opening, PVR stands at a total screen count of 727 screens at 156 properties in 61 cities.
PVR Cinemas launches its most opulent sub-brand ?PVR ICON? in Chennai: PVR Cinemas, the largest and the most premium film exhibition company in India, announced the launch of its first ?PVR ICON? at VR Chennai in Anna Nagar today. Opening the doors of its most opulent sub-brand with a 10-screen multiplex, the brand new PVR ICON will ensure a world-class movie-going experience for the audiences in Chennai. This opening in Chennai brings PVR Cinemas to a count of 74 screens at 13 properties in the state of Tamil Nadu and 246 screens across 41 properties in Southern India. Housing 10 state-of-the-art auditoriums, the new PVR ICON offers a total seating capacity of 2,590. The cinema features cutting-edge technology by bringing PVR?s homegrown large screen format, P[XL] equipped with RGB Laser projection system and the immersive sound technology of Dolby ATMOS surround sound. The remaining 9 auditoriums of PVR ICON will offer 4K projection system along with NextGen 3D experience and ultimate sound technology. Addressing the media, Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd, said, ?It is extremely gratifying to introduce an advanced and luxurious cinema experience to our patrons in Chennai. This, combined with the SPI food experience, will mark the beginning of a brand new chapter for cinema goers in Chennai. With the launch of PVR ICON, we yet again demonstrate our commitment towards the Southern market. This is only a stepping stone to the expansion plan(s) ensuring world standards of cinematic experience across the country.? Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Ltd, said, ?This is a significant opening for us here in Chennai. We always aim to step ahead in providing premium services to our patrons. The property with its stunning aesthetics stands tall as one of the most unique properties of PVR Cinemas and we are excited for customers to experience it.? At the new PVR ICON, grandeur awaits customers as they walk in through the 80,633 sq. ft. space is done up in classic art deco style. Lobby spaces with intricate marble flooring, mirrored ceilings, enameled lighting, and antique gold accents are just a few of the highlights of the design. The property also features an exclusive P[XL] lounge, a well-crafted, comfortable space for customers to unwind, complete with a range of bar stools, marble tables, plush sofas, and a dedicated concessionaire. Other amenities include automated Quick Tix kiosks, which offer the much-needed respite from long queues. Services like free Wi-Fi, Portable Chargers, Pillow & Duvet, Spectacle Cleaning and WhatsApp for instant feedback will be offered and tended to by a team of hospitable staff. What makes this particular ICON even more special is that it is the first time India?s largest multiplex chain will incorporate some of the most cherished amenities and F&B favorites from recently acquired, SPI Cinemas. The F&B line up will include SPI?s signature popcorn, delicious and refreshing cold coffee, flaky puffs, and sinfully decadent donuts along with other gourmet delicacies. With this opening, PVR stands at a total screen count of 725 screens at 155 properties in 60 cities.
PVR Ltd.?s Subsidiary ? SPI Cinemas, Launches ?Aura? in Bengaluru : PVR?s subsidiary SPI cinemas announce the launch of new cinema at Park Square Mall, Whitefield, Bengaluru. The 4 screen cinema is well-equipped to deliver the most exciting and cinematic experience to movie-goers in the city. Set on two levels, Aura occupies the third and fourth floors, with four avant-garde screens and a seating capacity of 696 in total. Carefully designed to be the perfect balance of comfort and style, Aura also houses a Gold Class with an exclusive lounge on the upper lobby. Think plush furniture set in perfect lighting with a touch of art deco, topped off with SPI?s signature popcorn. The F&B line up by Michelin Star Chef Mickael Besse will include the delicious and refreshing cold coffee, flaky, melt in your mouth puff and sinfully decadent donuts along with a host of other options. On the technological front, the screens at Aura are replete with Clarus XC silver screens from Harkness and digital projectors from Christie with 4K resolution and 3D technology. India?s second SLS ribbon technology installation finds its home here. This combined with Dolby Atmos means that movie goers can watch their favorite films with enhanced and amplified sound, delivering the most premium auditory experience. Scattered around the rose gold accented lobby are 20 automated self-service kiosks, that offer the much-needed respite from long queues. A few of these kiosks have also been strategically placed next to the concession counters to make it convenient for customers to collect their orders. Customers can book tickets or order food without having to log in. All that is required is an active mobile number. The unique feature of the kiosks is the built-in card machine that enables smoother and seamless transactions. Apart from credit/debit cards customers can choose to pay using the in-house 'Fuel Wallet', PayTM or UPI. For customers who prefer using their mobile phones, ticket bookings can be made via www.spicinemas.in or the SPI Cinemas app. Food orders can also be placed on the go by using the exclusive feature called Pick & Go which lets customers pre-order food from anywhere. Services like free wifi, portable chargers, pillow & duvet, spectacle cleaning and WhatsApp for instant feedback are offered and tended to by a team of hospitable staff. ?All of our brands have unique identities and we are happy to launch Aura in Bengaluru. This will mark our second cinema here and we look forward to welcoming you,? said Mr. Swaroop Reddy, President, SPI Cinemas.
PVR and Samsung launch India?s first Onyx LED screen cinema: PVR Cinemas, India?s largest film exhibition company, with Samsung, India?s most trusted consumer electronics brand and the leader in display technology, today announced the launch of Onyx Cinema LED. With this new display technology, movie lovers can now watch the movies with unparalleled picture quality, true colours, and greater vibrancy and accuracy, exactly how the director intended it to be seen. Film projectors have been the medium of cinema display for over 120 years now. This next-generation innovation is all set to end this old method and will change the way we watch movies at a Cinema Hall and will mark a new chapter in the history of cinema viewing technology. The screen will now be playing shows at PVR Icon, Vasant Kunj, New Delhi. The unveiling of PVR Onyx Cinema LED screen was conducted in the presence of Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd. ?Samsung has always been at the forefront of meaningful innovations and we are delighted to launch Onyx LED Cinema screens in India. The screen is now up and running at PVR Icon, Vasant Kunj. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers,? said Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited. ?We are committed to deliver world class standards of cinematic experience to our patrons and this association is another step in this direction,? he added. ?India is a film loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ?Blockbuster? in the film industry. It is going to revolutionize the movie viewing experience of the movie lovers,? said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India. ?This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India?s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers,? he added. Over the past few years, movie theatres have been seeing a huge spurt in numbers. Advanced theatre technology is on a growth gradient. With increasing interest in the technology among movie experts and enthusiasts, Samsung launched the innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy. It comes with an array of solutions including the Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience. This comprehensive screen and sound solution for movie theatres is poised to revolutionise cinematic experience for every movie enthusiast, whether you are a movie buff, a sports fan, or a fence sitter. Onyx Cinema LED The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content. It also accommodates users who wish to utilize their theatres for corporate events, concert and sports event viewing, and gaming competitions. The screen also offers state-of-the-art Onyx surround sound experience from JBL by Harman International and Samsung?s Audio Lab, bringing scenes to life through? clear and precise audio. This integration eliminates rearward bias by expanding the audio ?sweet spot?, while ensuring that all attendees can enjoy the same experience regardless of seat location, within the theatre. Onyx VIEW, combined with an infinite contrast ratio and specialized low-tone greyscale settings delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at peak brightness level - nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry?s first DCI-certified cinema display available in variations extending between 5, 10 and 14 metres in width. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity, sans the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres. Samsung and PVR will extend this partnership and come up with more theatres equipped with Onyx Cinema LED screens in the recent future.