Panvel gets its first cinema marvel with PVR's 5- screen multiplex : Mumbai, 25th May, 2016: In proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra) and is highly populated due to its closeness to Mumbai. The diverse population of the city has created a customer base which is expanding at an exponential rate. However, the market is clearly untapped when one talks about the entertainment destinations. PVR, India?s largest cinema exhibition company, realizing the growing demand of a premium entertainment hub, launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand mall in the city along with the multiplex. Situated in the heart of city, with ease of access from Railway Station and the ST Bus Depot, the location provides an unexplored viable catchment. With this launch, PVR?s screen count in Maharashtra reaches to 143 screens across 35 properties. Speaking at the launch of the cinema, Mr Gautam Dutta, CEO, PVR Cinemas, said, ?Panvel is an upcoming city of Maharashtra. It has great infrastructures, good connectivity, affordable residential apartments and an audience, who are highly inclined to watch cinema at the best state of the art facilities. We are very excited to open our first multiplex in the city and hope that our brand becomes equally popular with the people here as well.? The newly launched cinema has a unique and contemporary design of bollywood artwork and décor with an entrance wall of orange Italian stone portals marking the grand entry to the cinema foyer. The cinema is spread across an area of 25,292 sq ft and is capable of catering to 940 patrons. PVR Cinemas also offer an added convenience to movie-goers with the availability of Quick ? tix, a time saving technology to instant ticketing solution. This allows the patrons to enter the theatre in a quicker and more efficient manner by avoiding the long queues. To add up to the offerings, PVR is also providing recliners for extra comfort. Technology remains the most important aspect of the cinema and PVR provides an exceptional digital movie watching experience to its patrons with 7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation 3D enabled screens. Further, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, ?It is an exciting moment for us as we launch our first multiplex in Panvel. I am sure we will be able to fulfill the expectations of our audience here. On behalf of PVR, I would like to thank M.P Associates, our developers, for providing us a prime location that caters to such a wide spectrum of audience. Since, Panvel now has the much needed premier platform for entertainment in the immediate catchment; the multiplex would stand as the favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad, Roha, Alibagh and the places around it. We are looking forward to a massive response from the city.? At the launch, Mangesh Parulekar, Promoter - Orion Mall Panvel (MP Group) said: ?Orion Mall Panvel is the first mall in Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We are truly proud and honored to be associated with PVR Cinemas. What PVR offers is a complete movie experience which people of Navi Mumbai have never experienced before. There is lot of excitement amongst people here and the PVR Cinemas launch is much awaited. The reason to initiate this project was to offer the people of Panvel excellent quality brands and an overall shopping and entertainment experience. We have been successful in this mission with majority of the anchors and vanilla stores now in operation. PVR Cinemas launch is the cherry on the cake and we believe that this relation with PVR will act as an important attribute to enhance the entire experience we intend to provide at Orion Mall Panvel.? With this launch, PVR reaches a total count of 524 screens at 114 properties across 47 cities pan India.
PVR opens 3 Screen Multiplex at Singapore Mall, Lucknow: Lucknow, 25th April, 2016: Popularly known as 'The city of Nawabs' - Lucknow is now changing and keeping pace with the modern times. The erstwhile city of Nawabs has picked up the finest of traditions and given a contemporary twist; re-inventing itself to emerge with a discerning adaptability, one that embraces only the best of contemporary trends. The city has come a long way with the opening of classy malls to swaggering designer labels to hypermarkets to radically transformed movie watching culture. Understanding the city's desire for unmatched cinema experience, PVR, India's largest cinema exhibition company opens its 3rd property in the capital city of Uttar Pradesh. PVR takes immense pleasure to launch a 3- screen multiplex in Lucknow at Singapore Mall, Gomtinagar. The company now has 13 screens across 3 cinemas in Lucknow and becomes the biggest chain of the city. With this launch, PVR?s screen count in Uttar Pradesh reaches to 45 screens across 9 properties. Mr Gautam Dutta, CEO, PVR Ltd, said, "The response of the people from Lucknow has always been overwhelming. Considering the need for an unmatched movie experience by the locals, we are back to the city with a promising property providing a luxury platform for cinema lovers. We are hopeful that the new property with advance technology will be much appreciated by our patrons here." The newly launched cinema has a unique and modern architectural design and is equipped with a seating capacity of 607 seats, which also include the comfortable recliners. PVR Cinemas offer added convenience to movie-goers with the availability of Quick - tix, a time saving technology to instant ticketing solution allowing the patrons to enter the theatre in a quicker and more efficient manner. The cinema also endows with an exceptional digital movie experience with 7.1 Digital Dolby surround sound along with Dolby ATMOS; 4K projection system, and 2nd gen. 3D enabled screens. Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, "The city of Nawabs has reinvented itself to embrace the best of latest and modern trends. This property will set a new levelof excellence and will offer value to our audiences here. Its aesthetic looks would stand apart as one of the most unique properties of PVR cinemas till date in the city. I would also like to thank M.I Builders, our developers, on behalf of PVR for providing us a prime area of Gomtinagar, which is a hub for both residential and business settlements catering to a wide spectrum of audience. Since, the multiplex is strategically located in one of the key locations of the area; the multiplex would stand as the go-to-place for the patrons. We are looking forward to an amazing response from the city." Mr. Qasim Ali, Director, MI Group further added, "It gives me immense pleasure in announcing the mega opening of a new state of the art Cinema viewing experience at our one of its kind themed mall in Lucknow. PVR, pioneers of the cinema industry lead by masters of professionals, have been able to achieve the timeline and we are now ready to give our customers a new experience at Singapore mall in Lucknow. We are positive that with the joint efforts of all our professional team, we will be able to showcase a different class of experience and maintain the highest quality and standards for the city of Lucknow." With this launch, PVR reaches a total count of 519 screens at 113 properties across 46 cities.
PVR launches the magnum opus of the multiplex industry - 'PVR Superplex' : New Delhi/ Noida, 27th March, 2016: PVR, a name synonymous with credibility, innovation and most refined cinema-viewing experiences, is proud to launch the largest and most premium concept to India- the Superplex, at Logix City Center, Noida. Soon after reaching the 500 screens threshold, PVR is all set to offer a host of international formats including IMAX, 4 DX, Atmos,Gold Class and Playhouse- all under one roof for the very first time in India. Superplexis the most sophisticated and well-planned one-stop destination that will providea holistic, spectacular family entertainment package. This also marks the launch of the first IMAX in North India. At the Superplex launch on Sunday 27th March, 2016, Bollywood stars, industry leaders, movers and shakers from the world of business, finance, arts and entertainment made their dazzling presence felt at one of the year?s most glittering events. India?s consummate ?Action Man? John Abraham launched the 4DX- a perfect format for action movies from a star who has acted in stellar action hits like Madras Café, and Force.The launch also saw the cast of the uproarious comedy drama ?Ki and Ka? present to participate in the celebrations. The film stars Kareena Kapoor, Arjun Kapoor and the director of the movie, R. Balki,(?Cheeni Kum?, ?Paa?) inaugurated the Gold Class auditoriums, the biggest Gold class in north India. Among the most striking auditoriums at Superplex, is the one specially designed for kids-the aptly named Playhouse. Mascots from the smash hit kid?s movie ?Kungfu Panda 3? made their boisterous, energetic presence at an auditorium that has, among other things, slides for children to whizz along and never- seen before seating arrangements. Also present at the celebrations were Mr Ajay Bijli, CMD, PVR Ltd, MrSanjeev Kumar Bijli, Jt MD, PVR Ltd and MrShakti Nath, CMD, Logix Group. A full-day carnival highlighted how Superplex would function on a daily basis. With screenings of diverse content throughout the day, the property provides Indian audiences with a cinema destination featuring maximum movies, more show options and a longer running duration. Speaking at the launch, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, ?It is a proud moment for all of us present today at the launch of Superplex.This is the 2.0 version of cinema exhibition industry. With 5 superb formats all at one stop; there is never a dull moment at Superplex. We are excited to give our patrons the most sophisticated movie viewing experience through international formats, most advanced technology and PVR?s hospitality all under one roof.? Considering India as a heterogeneous market, PVR has time and again come up with novel, international concepts for Indian audiences. With a vast spectrum of cinema formats like PVR Heritage, PVR Premier, PVR IMAX, PVR Director?s Cut, PVR Gold Class, PVR Premiere and PVR Icon, PVR now ventures into the next level of cinema viewing, clubbing all the formats with the Superplex. The Superplex would cater to an audience of 1,544 across its 15 screens that include three Gold Class, one IMAX screen, one 4 DX screen, nine mainstreams (two screens with DolbyAtmos) and one dedicated screen with special seating arrangements for kids- Playhouse. Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, added ?Superplex is the perfect solution to ?will I get a ticket? syndrome. 15 screens will give our patrons maximum movies, more show options and longer running duration; which means a chance to catch up on movies which were released earlier. All of this is at a great location- Logix City Center- which is a retail paradise of international brands and luxury, all of which that perfectly complements our brand. We are pleased that Logix Group has shown faith in PVR, and we promise to provide the best of all world formats with in- class infrastructure, unmatched technology and luxurious cinematic experience to our consumers.?
Paytm and PVR Form Strategic On-Line Movie Ticketing Relationship : New Delhi, 21st March, 2016: PVR cinemas, the nation?s leading destination for all things movies, and Paytm, India?s largest mobile payments and commerce platform, announced a new strategic relationship today that will bring PVR?s movie tickets to Paytm?s e-commerce platform as a part of its nationwide foray in the on-line movie ticket segment. In the first year of this relationship, PVR targets to sell tickets worth Rs. 2.5-3 billion on Paytm?s e-commerce platforms besides selling tickets from the box offices and other channels. Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, ?In our never-ending passion to provide convenience to our esteemed patrons, we have partnered with Paytm as our e-ticketing channel partner. Reaching over 500 screens brings further responsibilities to provide a seamless movie watching experience. With Paytm, we envision to touch millions of new movie goers who may now experience the joy of watching films at a PVR Cinema near them. This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!? Paytm is aggressively extending its presence in new verticals as a part of its strategy to be ubiquitous in daily life of its customers. Considering the current size of movie ticketing market in India, worth USD 2 billion and growing 10% annually, the on-line movie ticketing market is only 15% of the total domestic market. Paytm has set aggressive targets for itself and intends to double the share of on-line movie ticketing market in quick time. With over 125 million registered users and 90 million orders per month, Paytm is the perfect e-commerce platform to reach out to the growing movie aficionados of the country. Mr. Vijay Shekhar Sharma, Founder & CEO, Paytm said, ?Launch of movie tickets on Paytm is in line with our overall strategy of bringing more and more payment use cases online. Today online platforms penalise customers for paying in advance digitally as they are asked to pay a fees and surcharge. We will eradicate this practice and also enable customers to purchase popcorn and other confectionaries online thereby reducing queues as well.? He added, ?We plan to launch movies with upto 100% and other weekday special promotions to encourage users to try booking movies on the Paytm app. We have a collaborative approach with cinemas and other brands and aim to offer consumers incentives to drive the currently low online penetration from less than 15% to more than 50% in the next 3 years. We have budgeted Rs. 120 crore this year alone for this.? Starting this month, PVR tickets and F&B products will be sold and marketed on Paytm portal?s web, mobile apps and other affiliate channels. The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. For PVR, this shift also helps in reducing the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling. Mr. Kamal Gianchandani, Chief of Strategy, PVR Ltd. added ?We want to super serve moviegoers anytime and anyplace with engaging movie information, offers and other features, so it was natural for us to team up with Paytm, whose mobile wallet and e-commerce services are enjoyed by millions and is a great distribution platform for PVR?s movie tickets and F&B offerings. Paytm?s insights into moviegoer behavior will be a key piece of movie audience data that will be added to our growing data and targeting capabilities platform, as we look to better serve our audiences with timely, targeted and relevant content and messaging.?